Deal Announcement: Sale of Bébécar UK to Baby Central

Corbett Keeling is delighted to have advised the shareholders of Bébécar UK, a family-run company based in Norfolk, UK, on its sale to Baby Central, a trusted distributor of baby products in the UK.

Portuguese company Bébécar has been a leading brand in the UK baby products market for nearly four decades, known for its high-quality craftsmanship and innovative designs.

This transition marks a significant milestone for both businesses. Eric White, owner of Bébécar UK, has enjoyed a long-standing partnership with Bébécar of Portugal and is confident that Baby Central will ensure the continued growth and success of the Bébécar brand in the UK.

Baby Central’s diverse portfolio includes globally recognised brands such as Dr Brown’s baby feeding products, WonderFold stroller wagons and Carefix maternity wear. The company also owns the dreamgenii brand, celebrated for its sleep positioners and baby-feeding cushions. This acquisition reinforces Baby Central’s commitment to offering a comprehensive range of premium baby and maternity products.

To ensure continuity for Bébécar’s UK retailers and customers, Baby Central is welcoming key team members from Bébécar UK, including experienced sales agents and support staff.

Harry Knight, advising on behalf of Corbett Keeling, said: "This was a great outcome for all parties. It has been a privilege to support Eric and Bébécar UK with corporate finance advice over the past five years, and we wish the company and its new owners every success."