Deal Announcement: Sale of East Coast Nursery to Clair de Lune

Corbett Keeling is delighted to have advised the shareholders of East Coast Nursery, a family-run company based in Norfolk, UK, on its sale to Clair de Lune, a trusted name in baby bedding and nursery essentials. The deal includes the well-respected East Coast and Silvercloud brands.

For over 65 years, East Coast Nursery has been supplying high-quality children's furniture and nursery products, with a strong commitment to UK design and manufacture. Bringing together these two heritage brands presents an exciting opportunity to strengthen Clair de Lune’s offering for families across the UK.

Eric White, joint founder and long-time owner of East Coast Nursery, who has received both the Nursery and Pre-School Lifetime Achievement Awards, said: "Having worked with Clair de Lune’s parent company in the past, I know they’re the right fit to carry the East Coast brand forward and build on its strong reputation."

As part of this transition, Clair de Lune welcomes Anna Wilkinson, who brings extensive retail experience from her time as a buyer at Mothercare and Toys ‘R’ Us. She has successfully led Silvercloud with East Coast for 15 years.

Hadley Pollard, Managing Director of Clair de Lune, reflected on the company’s growth: "Over the past five years, we’ve taken Clair de Lune to new heights, and this acquisition is the next step in our journey. We’re excited to honour East Coast’s legacy while expanding our range of high-quality nursery products across the UK."

Harry Knight, who advised on behalf of Corbett Keeling, added: "This was a great outcome for all parties. It was a privilege to advise East Coast Nursery, and we wish Eric and the management team every success."