Deal Announcement: Native Holdings’ Sale of Native Places to NUMA Group

Corbett Keeling is delighted to have advised the shareholders and investors of Native Holdings on the sale of its short-stay business division, Native Places, to the NUMA Group.

Headquartered in London, Native Places is one of the UK’s pioneers in the lifestyle apart hotel and serviced apartment sector, with over 800 units. Native Places assets range from small to medium-scale serviced apartment buildings in London under the brand of The Apartment Collection to larger-scale Native Apart Hotels. Native Places provides guests with the freedom of a private apartment and the comfort and services of a boutique hotel in London, Manchester, Edinburgh, and Glasgow.

Berlin-based NUMA Group is the leading European operator of a fully digitised hospitality platform. The company offers modern travellers innovative design apartments and boutique studios. As a reliable partner for investors, owners and developers, NUMA uses proprietary technology-based operator solutions that largely automate operational processes and increase cost efficiencies and revenues. NUMA successfully operates more than 6,500 units in European A-cities, including Berlin, Munich, Rome, Milan, Madrid, Barcelona and Vienna.

Guy Nixon, the founder of Native Places, said: “I’m thrilled to see Native Places becoming part of a pan-European platform offering our corporate and leisure guests an exciting choice of serviced apartments across a growing European network. I couldn’t be prouder of the Native Places brand and portfolio of assets that we’ve built over the years”.

Olivia Immesi, the current CEO of Native Places, added: "Native Places has become a leading lifestyle apart hotel and serviced apartment operator in the UK, and we’re thrilled to be merging with NUMA as it expands its presence in the UK. I’m incredibly excited to continue to lead the Native Places brand as it joins a fast-moving European and tech-driven serviced apartment platform, creating one of the largest platforms of lifestyle serviced apartments in Europe.”

Christian Gaiser, CEO and Co-Founder of NUMA Group, explained: “We are thrilled to announce our partnership with Native Places and their team. We aim to establish a leading position in the UK's premier cities, with London being the #1 European hospitality market. Thanks to Native Places, we will gain access to a very strong brand recognised by leisure and business travellers."

Robert Callaghan, who led the deal for Corbett Keeling, added: “This was a great outcome for all parties. It was a privilege to advise Native Holdings and we wish Olivia and the management team every success.”