After starting his career as a graduate at Whitbread Beer Co, Rob went on to work with major brands including Cow & Gate, Cathedral City and Yoplait before specialising in commercial management of large private label contracts at Dairy Crest and Greencore.

Rob was one of the founding Directors of Adelie Foods and as Group Innovations and Marketing Director launched Urban Eat, which at c £140m pa is now the largest chilled food to go brand in the UK. In 2011, Rob founded the consultancy Visionise to help CEOs develop commercial growth solutions within the highly competitive food and drink manufacturing sector.

His clients include Carlsberg, Samworth Bros and Tulip along with many small to medium size FMCG enterprises. Rob has over 25 years experience working in the consumer sector, and since 2017 has headed up Corbett Keeling's advisory services in this area.